June / Lyndi
Name: Lyndi Macke
Age: 27 (she turns 28 on July 25th!)
Lives in: Seattle, WA
Alma Mater: Asbury University
Studied: Media Communication (emphasis in TV Writing)
Graduated: Spring 2016
Takes her coffee: Black
Last Book Read: Hana Khan Carries On by Uzma Jallaludin
Works at: Director of PR & Marketing at Three Girls Media, Inc.
Responsible for: Managing people, accounts and situations as creatively as possible!
She Is Balanced: In your role at Three Girls Media, you assist business owners, influencers, bloggers, etc to promote their brands. What’s the most common mistake you see in regards to marketing?
Lyndi Macke: There’s a saying: “If you always do what you’ve always done, you’ll always get what you’ve always gotten.” Sometimes, a business leader will come to a marketing firm and express that they don’t have the capacity or understanding of an element of marketing to reach their goals in-house. They’ll fully admit it, but then refuse to allow the firm to implement the changes it would take to reach those goals, because they like how they already do things. It’s taught me a lot about being humble and willing to delegate and ask for help to overcome a blocked goal -- you can’t argue with the results.
SIB: How can small businesses use marketing to stand out?
LM: I love this question. I think the biggest is, make an actual marketing plan. Even if you’re a one-person operation, spending an hour or two finding the peak time to post to each social media platform, creating unique content for your feed(s) and spending a little money on ads can make a world of difference. If you don’t know where to start, save up and pay someone to help you. It’s an incredible time to be a small business; take advantage of it!
SIB: What’s one of your favorite successful marketing campaigns?
LM: I love a successful rebrand for a small business. Often, people start things as a side hustle before they’re ready to invest, and they give the business a name or a persona that doesn’t really suit their present and future goals. A successful rebrand, with the force of loyal customers and great marketing behind it, can be like a butterfly emerging from a chrysalis. My friend Kara Traub recently did this with her jewelry company, Karat Cake (formerly Button Rings & Things) and it’s been incredible to watch.
SIB: You use digital planner Artful Agenda to keep your life organized. How do you follow it without being married to your to do list?
LM: I have ADHD, which lends itself to working memory issues, so the more I write down, the less a deadline or responsibility will surprise me later. Artful Agenda has the aesthetic elements I love about physical planners, including the ability to customize with stickers and color, but it’s accessible through any web browser or a mobile app, so it can come with me anywhere. It’s list-based and the best planner I’ve tried.
SIB: You said you love belly laughs. What always makes you laugh?
SIB: As a comedian yourself, who inspires your comedy? What’s the best joke/comeback you’ve ever told?
LM: I think this is the first time I’ve ever been referred to as a comedian. Honestly, I’m proud of so many bits from the podcast, but I never remember a joke after I’ve told it unless it’s recorded. One of many perks of not being a standup, I guess.
SIB: Some comedians (like Jerry Seinfeld and Chris Rock) lament audiences’ sensitivity. What’s your opinion on comedy vs offended listeners?
LM: Seth Rogen gave a really smart statement about how times change, and therefore jokes aren’t built to last forever. Everyone is offended by something -- some of the things I find funny would offend my parents, and so forth. But I think people are really put off by the singular superiority of a lot of comedians’ perspectives. There used to be much more of a “go along to get along” attitude in response to that sort of thing, and I think we’re realizing we can speak up when we’re upset. I recently heard a standup who thought he was hilarious for mocking disabled people and calling his wife a whore. Like, of course that sucks and you shouldn’t do it, and I don’t think the audience was “easily offended” for finding it gross. We’ll make edgy jokes on my podcast, but we don’t “punch down” because it’s just disgusting, and that’s not a fictional world we want to play in.
SIB: You and your friend Taylor host the podcast Hello Out There, a satirical take on life in the apocalyptic wasteland. How did this project come about?
LM: I’d wanted to do an improv podcast for years, and the pandemic really emboldened me. Like, people were stuck at home, they were bored, they were really into podcasts. It felt like my time. Even if people didn’t like it, they’d probably hear it. Taylor is my husband’s best friend from childhood -- he’s a really experienced improv guy who wasn’t performing at the time, and I thought he could help reel me in where I was technically weak or unfunny. I’m really glad I was right.
[listen to Hello Out There
follow the IG @podoutthere]
SIB: There are thousands of podcasts to choose from! What hooks you into subscribing?
LM: Initially, a really good story. Podcasts like The Opportunist, The Dollop, Hey Riddle Riddle and This Sounds Serious are all very different, but they all have a great story in common. The Opportunist is a true crime limited series about con artists. The Dollop is two standup comics talking about American history. Hey Riddle Riddle is three friends doing improv and laughing at cheesy brainteasers. This Sounds Serious is a scripted spoof of the true crime genre. I love them all because the narrators are compelling, and they tell the kind of stories I want to keep coming back for.
SIB: You hail from the PNW, which is famous for the many coffee roasters based there (i.e. Starbucks and Coava). What’s your local brew of choice?
LM: There’s a coffee shop here called Cherry Street Coffee House. When my husband [Ben] and I were dating, we worked just a block away from each other downtown, so we’d go to Cherry Street for coffee before work or on a break. Some of the sweetest memories from our early relationship were made over Americanos at Cherry Street.
SIB: Aesthetic is important to you and many others. Why do you think the concept of “aesthetic” appeals to so many people?
LM: Honestly, I think there’s something really satisfying about being able to see order in the world around you. If you can curate an aesthetic, you can perpetuate the illusion of control. I’ve learned that my personal aesthetic is very colorful, a little bit of everything all the time. It may not match, but at the end of the day I can look around and see patterns in the colors and materials I gravitate toward, so I get that dopamine hit like everybody else.
SIB: You love embroidery! What’s your favorite project you’ve crafted?
LM: I love making gifts for people. For Christmas this year, I made my mom an embroidery of Linda from Bob’s Burgers that said “I am Momnipotent!” (a quote from the show), and she absolutely loved it.
SIB: You recently celebrated one year of sobriety! (Congratulations!!) What’s the journey been like for you?
LM: Thanks! I decided to quit drinking in March 2020, right in the first few days of lockdown. I had taken a break from drinking over Christmas, and it became really apparent that getting back into it was sending me into a freefall. I was lying to my partner and my family, I was drinking in secret, I was drinking in excess. Quitting was kind of my way of controlling something when the world felt really, really out of control. It was a fork in the road for me, and I’m really glad I took the path I did, before it got to the point of someone else having to make that decision for me because I wasn’t capable.
SIB: You’ve said you used to use alcohol to cope with social anxiety. What healthy methods do you use now?
LM: My anxiety used to be so bad that it would make me vomit, which is part of why getting drunk at or before a party was a great distraction. Now, I balance anti-anxiety meds with an anti-nausea wristband if I need it. My husband is hugely helpful with this -- he’s a pep talk world champion, and he’s great at getting me to take a deep breath.
SIB: Happy eight months of marriage! How have you and Ben grown together over these past months?
LM: It was definitely an adjustment at the beginning, especially since we spent a lot of that time quarantined in a very small apartment, but it’s been awesome. I don’t think I realized how generous a person he is until we combined our homes and finances. Ben is always thinking of ways to help and give to others. I knew he was like that, obviously, but I didn’t realize how frequently he thinks about that stuff, and how he moves things around to make sure the people in his life have what they need. The second he gets more of something, he’s thinking of ways he can elevate his generosity game to help someone.
SIB: There are approximately 1 million opinions on marriage roles. How have you and Ben formed your partnership for your own home?
LM: Years ago, I heard a metaphor comparing a partner to a buddy on a school field trip. A good buddy takes turns, a good buddy shares, a good buddy expresses what they want to see and do. They don’t make you guess their needs or criticize you for liking what you like, and they stick by you. It’s like that. We don’t put much stock in gender roles, but we definitely take the concept of being a “good buddy” super seriously. We keep things fair in our house, and we’re all about trying to create a space where we can both be fully loved and fully ourselves.
SIB: How are you celebrating summer?
LM: Once my husband and I were both fully vaccinated, we booked a trip to Kentucky to visit some friends, which was the perfect start to summer. Both of us have summer birthdays, so we’re making time to safely gather with friends and family and enjoy the sunshine. We’re still pretty low-key about everything, but it’s so good to safely see people again.
SIB: You use self talk to build yourself up. What truths do you speak to yourself?
LM: I don’t have a particular mantra or anything, but I think it’s so important to speak kindly to yourself. Negative self-talk will crush you, because you’ll perceive it as absolute truth, and it isn’t. I’ll give myself little compliments. I try to talk to myself like I’d talk to a good friend. I love pumping my friends up, so why not do myself the same favor?
SIB: What advice would you give your 20-year-old self?
LM: You’ll get there. And when you do, you won’t have to settle.
SIB: What does balance mean to you?
LM: Not living life in extremes. I can be that girl who works so much she doesn’t eat, or sleeps so much she doesn’t work, or is so into a relationship that she ignores her friends. I want to give some of my energy to a handful of things, rather than all of my energy to one thing.